Pax Rodentia : the nest

Progressive identity campaign. MoveOn.org. 2004

art direction

  • At the beginning of 2000, MoveOn.org decided to intiate the creation of a visual identity embedding the concept of forward thinking and progressive citizenship.
  • As an alternative to liberal thinking, I created the visual styles for a series of posters celebrating historical figures. Figures which have advanced our society or denounced abuses that existed within the political and social system.
  • Bright colours stage those figures along with a vigorous graphic style, in order to illustrate a "fresh" approach to established past and contemporary public figures.