Psychotherapy associates of Chicago.
Online branding. 2006
design.
Creating an identity that helps people to develop themselves is a delicate balancing act that needs to be approached with humility, straightforwardness and a sense of humanity. A strong bond was fashioned between the cool and peaceful palette, the concise and functional type treatment, the representation of the people behind the practice and the textual content itself.
The site opens up on a visual anchored with a telling tagline (see above). As words expand into feelings of comfort and a sense of quietude nurtures the online passerby, you are explained in detail how one can learn to nurture their own self and learn to function better. The term "massage for the mind" is a conceptual metaphor that makes more acceptable and tangible the idea of therapy.
