Blimpie. 2005-2006

storyboard + art direction + 3D animation

"SinuCleanse World" is a commercial spot where the unique qualities of a nasal wash are captured through the depiction of a fantastic world. A crowd of friendly breathing blobs open the spot and reveal how a lonely noseless character is kept away from the benefitsof SinuCleanse.
Gentle washes of harmonious colors, friendly characters and a soft watery approach to the aesthetic of the spot try to break away from the unfriendly perception of the product. THe simple visual rationale of the spot (nose people vs noselss guy) also try to stay away from the usual demonstrative features of regular medical TV spots.
The spot made use of Maya particles to model the crowd movement, along with character modeling and animation created by Film Tape & Works Chicago.